Rule 3: This is Not the Time for Direct Response. I’ve seen billboards covered in phone numbers and website addresses, knowing without a doubt that 99.9% of the people who actually read the billboard would not have called or logged on. A billboard is a secondary advertising medium, which means that it’s ideal for brand-building and supporting a campaign, but it just cannot do the heavy lifting. – Paul Suggett
Posted on: Thu, 29 Aug 2013 07:57:58 +0000
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