SALES LETTER A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer."[1] It is distinct from other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based. It is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to thousands of dollars). A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing, and typically takes the form of an email or webpage. Unsolicited sales emails are known asspam, although spam typically consists of emails which are much shorter than a normal sales letter. Offline, unsolicited sales letters are known as junk mail. FORMULA As there are some set of rules for doing a particular thing.The formula for sales letter is known as "AIDA" formula. The AIDA formula is one of the important things you need to know for writing an effective, It is also known as sales-making technique. Wanna know more about it? OK, now what does AIDA stands for? Here is the answer: A is for attention, I is for interest, D is for desire, and A is for action. December 05, 2005 Dear Reader: Did you know that FRH Magazine was also involved in music? This might surprise you, but your favorite magazine actually has CARE FOR YOU, a music especially made for you. We call the album CARE FOR YOU because whenever you need music to calm you, to lift your spirits, or just to enjoy, here’s where it will be. Here’s music that offers hours and hours of pure listening pleasures… music to unwind with at the end of a busy day Here’s music for those quieter times when you’re with someone special, in a reflective mood, sipping cocktails at twilight, having intimate dinner or entertaining a small group of friends Here are 25 exquisitely melodic songs from the sentimental to the soothing including: Because of You, It Might be You, Save the Last Dance for me, Hello it’s Me, Stand by Me, I’ve Been Loving You Too Long, When I Need You…. all superb performances and arrangements that are smoother than you’ve ever heard before. FRH Magazine recordings are products of precise craftsmanship and the finest materials available. The latest advance in high fidelity sound production has been used in their manufacture. And FRH Magazine offers you this guarantee if, in spite of strict quality – control inspections, a defective record or cassette slips through, you only have to return it within a month of receipt and you get an immediate replacement. Think about it: CARE FOR YOU offers you popular music in a romantic vein on 5 stereo records or cassettes – 25 bestselling songs, freshly performed by top orchestras and vocal groups! The price is even a bigger, pleasanter surprise: Only $150! This offer, however, cannot last long enough for all FRH Magazine subscribers to avail themselves of because the expiry date is June 15, 2006. Our advice, therefore, is easier followed than forgotten. ACT NOW by filling out the enclosed order card. Sincerely yours, Sara May Santos Sales Manager DigitalProduct #457AyalaSt. Makati City July 15, 2007 Dr.Angel Aquino School Administrator West Link College Pasay City Dear Dr. Aquino: Busy executives stay ahead of paperwork even when they are out of the office. They do with Digital Product’s remarkable new vest pocket secretary. It’s so small and light you can slip it in your pocket and take it anywhere. Yet it packs full-hour ideas, letters, memos and reports on a Single Micro-Cassette. You can hear the recording with astonishing clarity – all with a touch of a single button. Digital Products are sold just about everywhere. See your Digital Product dealer for additional information or a demonstration. Sincerely yours, Jose dela Cruz Marketing Director
Posted on: Thu, 03 Oct 2013 05:57:22 +0000
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