SBI Chairperson applauds self-reliant entrepreneurship - Yellow Ribbon Fair with over 100 NGOs ends with prize distribution Yellow Ribbon NGO Fair (YRFN) 2013 concluded on Sunday with a prize distribution ceremony at the Ishanya Mall. State Bank of India Chairperson Mrs. Arundhati Bhattacharya along with Dr. S. Saravanavel, Chief General Manager of NABARD distributed the awards and certificates to the winners. Pune Women of Deaf Association received the first prize, while Yerwada Prison and Eco Friends received the second prize and Vighnharta Bachat Gat Supported by Nabard received the third prize for the best stall at the NGO fair. The winners received a cheque of Rs. 50,000/-, Rs. 30,000/- and Rs. 20,000/- respectively for the first, second and third position. Certificates were given to all participating NGOs. Shri Mahadeo Shahra Sukrat Trust won the Best Food Stall award. Chief Guest, Mrs. Arundhati Bhattacharya, State Bank of India Chairperson said “Corporates need to take up activities to uplift the needy in the right earnest. Besides charity, good managerial and marketing support could help the NGOs to become self-reliant in the long run. Such efforts would help nurture more entrepreneurs. ” She appreciated the efforts of Ishanya Foundation and urged for a greater collaboration with the NGOs to help them achieve wider acceptance. Mrs. Bhattacharya said this while addressing the gathering at the concluding day of the NGO fair here on Sunday. The office-bearers of the NGOs from Satara, Sangali, Nasik, Raigad, Pune and various other districts of Maharashtra and dignitaries from the Corporate participated in the function. Besides, the large numbers, what has been eye-opening is the depth of product knowledge and the drive for growth that some NGOs bring. said Mr. Sailesh Mehta, Chairman & Managing Director of Deepak Fertilisers And Petrochemicals Corporation Limited. While the NGOs were on their job at their stalls, our team at the Ishanya Foundation brought edutainment events with the Yellow Ribbon Fair.” “The cash prizes for the best three stalls of the NGOs is created to imbibe a healthy competitive spirit among them. The prizes emphasize product quality, hygiene, good packaging, strong marketing skills and thus encourage creating a market for these products in the main stream of retail.” “Today, with increasing competition for the sale of consumer products from the internet and social media, DFPCL will always make an efforts to stand behind the NGO community and provide a solid platform for their products. he said. The theme this year was ‘Heart-to-hand’ and NGOs from across Maharashtra participated in this four-day event with the aim to make their products available under one roof. Dr. S. Saravanavel, Chief General Manager of NABARD. appealed to the NGOs to work with honesty, devotion, dedication and create quality products for which they will be appreciated by the society. He also urged the public to come forward for the betterment and welfare of the community and he was hopeful that more and more NGOs would understand the importance of the common platform which the Yellow Ribbon provides and participate whole-heartedly. Earlier ISFON Trustee Mrs. Parul Mehta said that the fair had no commercial leaning but is focused solely on providing the opportunity for Puneites to have access to eco-friendly products made by the NGOs. “So far, we have established contacts with over 100 odd NGOs across Maharashtra targeting mostly poor and rural communities, and we are open to work with other NGOs based out of Maharashtra as well.” she said. “The biggest challenge was in the selection of the NGOs for the fair. Only those NGOs are selected which make the products themselves and we take precaution to see that there is no repetition of products as far as possible. This helps in better sales for the stall owners and at the same time the visitors do not have to spend time in seeing the same products over and again in other stalls”. The programme ended with a vote of thanks by Mrs. Bindu Nair, Senior Project Manager, Ishanya Foundation Pic caps: # 1st Prize winners Pune Women Deaf Association receiving the cash prize of Rs. 50,000 from the hands of Mrs. Arundhati Bhattacharya, Chairperson State Bank of India #1st Prize winners Pune Women Deaf Association receiving the cash prize of Rs. 50,000 from the hands of Mrs. Arundhati Bhattacharya, Chairperson State Bank of India..
Posted on: Mon, 21 Oct 2013 10:13:56 +0000
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