SECURING INTERNAL SUPPORT through STRATEGIC COMMUNICATION PLAN According to a 2011 Careerbuilder report, some 76% full time employees will leave their current workplace if the right opportunity comes. Other studies show that each year, the average company loses from 20% to 50% potential employees. The young millennia (ages under 30) have a different expectation about their careers, including the need to have ‘personal brand’. Many companies now see employees as ‘short term resources’, as they are more loyal to the individuals and their profession, rather than to the company. Relationships with organizations are getting weaker and that is why some people believe that the company loyalty is dead. If your organization wants to work more effectively, the communication should be through the most effective channel regardless the organization chart. Many organizations fail to identify the contribution of Communication for the resources necessary to cope with the demands of constant changes If you want to change your company, radically increase the span of communication for each individual. Let each person use a computer to communicate with anybody in the company without any barriers. It is ironic that in this age of electronic communications, personal interaction is becoming more important than ever. It is the role of public relations to advocate, convince and remind senior managers of their roles as leaders and communicators. This two-day workshop will provide participants with a more strategic approach to organizational communication by broadening their knowledge, following recent trends and developing new strategy on how to Anticipate and cope with universal pressures that impact the internal organizational communication Empower public relations touch in handling internal communication strategy Communicate corporate values to internal stakeholders Synergy human resource management and strategic communication Apply strategic communication in employee engagement to improve business performance Plan, organize and measure the effectiveness of corporate events Who should attend? Company executives dealing with Internal affairs Human resource management Corporate communication Public relations Employee relations EGA briefings CONTACT Ph: +6221.563.0777 Fax: +6221.560.0251 Email: [email protected] egabriefings/
Posted on: Wed, 12 Mar 2014 15:57:11 +0000
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