SUAREZ IS THE SMARTEST PLAYER OF THE WORLD CUP ! You thought of superstars of the game being not only top-scorers on the field but also cash-wise? You think Ronaldo, Neymar, Messi, etc. are the bestests of the bests in both fields? You think that during the World Cup, news rising stars will be discovered and huge transfer sums will exchange hands and salary negotiations will boost just because a player has an outstanding talent paired with a great performance? You´re wrong! Suarez´s biting attack and his perseverence is the most creative and genius-minded marketing scheme ever. Over the past years, Suarez has established himself as a brand and his biting-series were the most efficient guerilla marketing tactic ever, positioning him in an undisputed and unique spot among his colleagues. The side-effect of his latest attack against Italy´s Chiellini, not only weakened the italian team and contributed to Uruguay´s victory and progress in the World Cup, but opened doors to additional benefits for Suarez himself. While brands advertising with football players are mostly sports oriented or sports focused (nike, puma, adidas, cars, airlines, credit cards, etc.), Suarez´s management is currently floaded with offers from other industries such as toothpastes, dental clinics, denture manufacturers, breath freseheners and alike, ensuring the Uruguayian player an extra income in the range of 9 digits in US Dollars over the next 2 years. If football has turned from a sport discipline to big business and its representing body, FIFA, is nothing but a money-making machine in a non-profit disguise, then Suarez has turned out to be a mastermind of that system as a player. Latest rumour has it that Suarez, along with Rihanna, Madonna and Katy Perry, will open an Italian restaurant chain called The Grills. The first restaurant is to be opened soon in Montevideo with other cities following soon in entire Latin America. Another rumour is reported that right after the World Cup, Suarez will be honored by the University of Montevideo for Business and Economics with the prestigious title of Dr. h.c. Perro Muerdante.
Posted on: Wed, 25 Jun 2014 08:45:44 +0000
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