Sainsburys is a top U.K grocer, and their annual Christmas video, while getting some criticism for its war theme, is also now viral. This is the power of digital-cinema/story-telling, creating a customer experience through effective marketing. There is more on the making of the short at the end of the three-minutes. Worth the time, especially if your organization does anything online with video. Travis Bockenstedt; Wartburg College: Department of Journalism and Communication; ReelOrange Productions; Fourth Wall Productions
Posted on: Fri, 14 Nov 2014 14:25:14 +0000
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