SeaRD Standard Operating Practice (SOP) #32: FUD https://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt FUD is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitors product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival. Although originally associated with IBM, from the 1990s on the term became most often associated with software industry giant Microsoft. Roger Irwin said:[10] Microsoft soon picked up the art of FUD from IBM, and throughout the 80s used FUD as a primary marketing tool, much as IBM had in the previous decade. They ended up out FUD-ding IBM themselves during the OS/2 vs Win3.1 years.
Posted on: Fri, 02 May 2014 18:04:38 +0000
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