Senior Marketing Manager - MENA Oracle - Cairo, Egypt Job Description The Field Marketing Manager Role is focused on demand generation for our Technology and Applications Business via Events Organization and Social Media campaigns. This person will be responsible for managing and executing Technology and Applications Marketing campaigns for MENA Region (Saudi, Egypt, North Africa, Levant countries) whilst based in Ryad or Cairo office. MISSION Liaise with country managers, local & regional sales teams and product marketing teams to ensure building the right marketing plan for the region, get their buy-in and support of demand generation activities and marketing events. - Execution of local marketing tactics such as events, virtual conferences, nurturing campaigns and social media campaigns. - Work with a global ecosystem internally and externally: sales & pre-sales teams ; alliance & channel organization ; other Oracle Marketing teams ; Partners, Customers - Set up the right environment in order to guarantee maximum ROI from the campaigns through the follow-up process involving sales teams and the Oracle Business Development Group. - Analyze and report on results of the marketing campaigns. Manage agencies or 3rd party suppliers for execution. SKILLS • Knowledge of Marketing disciplines for Software in B toB business Knowledge of the use of social media for pipeline generation. • Knowledge of IT market • Strong experience in budget & project management. • Strong experience of working with third party suppliers and managing agencies . • Experience of using marketing and sales processes and systems (GCM, Iproc, GMSS). • Very good written and verbal communication skills in English. • Communications Campaign set up: o Siebel GCM campaign code creation/management o Raising/managing purchase orders o Managing communications / lists / HTML invites / landing page creation • Creation of Campaign/Offer/Treatment for Worldwide Alliance & Channel communications within GCM Mail • HTML creation/editing for external communications • Landing page creation • Campaign co-ordination: Project management of collateral development o Local event logistics (securing venues and resources, registration, content, on-site liaison) o Working with external agencies to ensure deadlines are met • Campaign reporting: o Gathering feedback/prospects from campaigns o Feed into GCM o Weekly campaign reporting from GCM o Lead follow up with sales team • Communications o Assist in building and managing internal EMEA Embedded sales portal(s) o Assist with execution of EMEA communications plan (social media, 360, event comms) Skills QUALIFICATIONS • Marketing background (experience preferred rather than education) • Experience on end to end campaign management and reporting systems • Expertise with HTML editing tools • Great attention to detail • Good communication skills • Pro-active approach • Languages preferred (English + Arabic) • Team player • Ability to multi-task and work to tight deadlines To apply: bayt/en/job/senior-marketing-manager-mena-2864852/?utm_campaign=widget_rss_en&utm_medium=associate&utm_source=jobs-factory.net+1463763
Posted on: Tue, 27 Aug 2013 00:03:29 +0000
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