Sheraton to open 35 hotels in 12 months Starwood Hotels & Resorts Worldwide is expecting to open 35 new hotels under its Sheraton brand over the next 12 months. China will be a key focus with nearly half of those to open being located in the country. Locations include Wuhan, Shaoxing, Nanchang, Zhengzhou, and Qingdao, while adding its third hotel in Beijing and fifth in Shanghai. Sheraton will also open in new markets this year, in destinations such as Samoa, Tajikistan and Kazakhstan, and return to Iraq. Sheraton Hotels & Resorts global brand leader Hoyt Harper said: “Sheraton continues to grow at a phenomenal pace by leveraging its first-mover advantage in markets across the globe. “Asia Pacific continues to drive the brand’s future pipeline growth, but we are also experiencing strong demand in other emerging markets including Eastern Europe and the Middle East.” Sheraton is also gaining momentum in India, where it will add three additional hotels to its portfolio over the course of this year and 2015, with openings slated for Bengaluru, Noida and Chandigarh. In addition, it will enter several other new markets in Asia Pacific in the next 12 months including New Caledonia, Samoa and Sri Lanka. In the Middle East, Sheraton will open seven new hotels, increasing its portfolio to 23 hotels by February 2015. Highlights include the Sheraton brand’s debut in both Kazakhstan and Tajikistan, and its return to Iraq with the opening of Sheraton Dohuk Hotel in 2014, followed by Sheraton Erbil Hotel in early 2015. Other openings include the brand’s fourth hotel in Saudi Arabia (Sheraton Medina Hotel) and fifth in Dubai – the 660-room Sheraton Dubai Tower Sheikh Zayed Road Hotel.
Posted on: Tue, 11 Mar 2014 10:40:41 +0000
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