Sitting having coffee and watching a fitness trainer wearing a - TopicsExpress

Sitting having coffee and watching a fitness trainer wearing a fitness label chomping down on fast food processed burger for breakfast...I lost faith in the brand. It is very important for businesses to realize the importance of each individual who carries their brand understand the complexity of perception. Public Relations is completely ruined when a walking and talking brand who promotes health, fitness and general wellness is seen committing other than what the brand champions. It is obviously bad for marketing and sales will eventually and progressively take a nose dive. Once the brand is associated with misconduct and ill-representation of the intended message...itll take a whole lot of fire fighting to combat this one, what may deem a small act, damaging communication to the public.

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