Social Media Marketing Pitfalls: Stop Treating Social Like a - TopicsExpress

Social Media Marketing Pitfalls: Stop Treating Social Like a Purple Squirrel (By Ryan Ruud, Business2Community) Does this marketing scenario feel familiar? You launch a stellar social media marketing campaign. You have rock-solid engagement. Tweets, ReTweets and Mentions galore! Your potential reach is astounding. But the campaign comes up short. What happened? Sales are flat. Market share isn’t moving. Chances are you’re treating your social channel like a purple squirrel. For the love of unicorns and their gummy bear friends, stop! Read more at: bit.ly/1lMrzIh

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