Some Interesting Facebook Stuff to Review for your Marketing: •News Feed: A frequently updated list of stories from friends and pages you follow. A news feed story can include a status update, photo, video, link, app activity or like from any of your connections. •GraphSearch: A search tool to find people, places, photos, things and other information available to you on Facebook. (i.e. “Photos of my friends in Seattle, WA” or “Friends who work at Simply Measured”). •Timeline: The current version of a Facebook profile, organized as a timeline of your life with posts, photos, friends, interests, and other demographic information. •Fan Pages: A public profile for businesses, brands, and organizations to connect with Facebook users with essentially a landing page. After a user likes a fan page, they will see some updates and activities from the page including likes and comments on a page post. When a fan engages (likes, comments, or shares) with a page, that activity can show up in their friends’ news feeds and increase the page’s exposure (i.e. reach). •Sponsored stories: A paid promotion of stories related to your business or brand. For example, when someone likes a fan page a sponsored story could be purchased so their friends could see in that in their newsfeed. Although officially “sponsored stories” is going away, the ability to purchase actions that show up in non-fans’ newsfeed will continue in other forms. •Insights Dashboard: As an admin or when granted access to a Facebook Fan Page, you can see details regarding likes, reach, visits, posts, and people. Facebook recently redesigned the user interface and removed PTAT from it’s reporting. It’s a slick design and provides some great high-level metrics. •The Graph API: The primary way to retrieve publicly available information about any Facebook page. With the API, apps and tools can directly interact with Facebook to gather data about an app or page and send information back. •The Ads Platform (and API): For marketers who advertise on Facebook, both the Ads Manager and Power Editor offer the ability to manage ad accounts, publish ads, and optimize those campaigns. Facebook provides information about your ad account, campaign and ad performance, and spend. Similar ability to gather data about campaigns and publish is offered through the Facebook Ads API. •Video ads: Coming to a newsfeed near you! •Ecommerce: Don’t just post on my wall to wish me happy birthday, buy me a coffee! Facilitating e-commerce transactions and taking a cut can diversify the company’s revenue streams beyond advertising. •Monetizing mobile experience: With an increasingly large portion of traffic coming from mobile devices, it’s critically important for Facebook to profitably modify its experience to fit smaller screens. The bad news: with less real estate, display advertising is more difficult to fit into the app. The good news: mobile users are more likely to download and play games than PC users. The net is good for Facebook: about half of the company’s revenue comes the mobile app, which comprises only 21% of its use. •Thwarting competition: With so many new social networking platforms springing up, it’s tough to stay the most interesting place on the internet. Some examples for how Facebook handled some high profile competitors: Instagram: If you can’t beat ‘em, buy ‘em. Paying over $1b for an 18-month old platform, Facebook sought to corner the market for social photo sharing services. SnapChat: Attempted acquisition of the popular peer-to-peer disappearing picture message service. But this fight isn’t over; look for continued focus from Facebook on messaging and other forms of more private communication. Flipboard: Facebook is rumored to be releasing its own Flipboard-style news reader
Posted on: Thu, 20 Mar 2014 18:36:46 +0000
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