~Somebodys Baby~ 1954 Corvette The Corvettes first year of existence, 1953, had been a challenging one. After the cars headline-grabbing debut in New York, Chevrolet had struggled to complete 300 largely hand-built 53 Corvettes in a temporary production facility in Flint, Michigan. By December 1953, however, a newly renovated assembly plant in St. Louis was ready. By June of 1954, the St. Louis factory was turning out 50 Corvettes a day. Mass production and the resulting economies of scale had a welcome effect on the Corvettes window sticker. In 1954, the base price dropped from the original cars $3498 to $2774. Chevrolet also started advertising its new two-seater, including a print campaign with the headline: First of the dream cars to come true. The words werent hyperbole — the Corvette was gaining in recognition and availability. Indeed, by the end of the year Chevrolet had produced 3640 Corvettes — more than ten times as many as the year before. Slowly, steadily, Harley Earls vision was changing the face of the American sports-car scene.
Posted on: Wed, 10 Sep 2014 19:05:30 +0000
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