Sony plans small screen Bravia for smaller towns Japanese electronics giant Sony today said that it has plans to introduce smaller screen sizes under its flagship Bravia brand television sets with a starting price of Rs 15,000 this year, mainly to tap the tier-II and tier-III towns that are expected to boost the company’s volume in India. “There is huge potential left in the smaller cities. We want to approach right customers with right products,” said Sony India Managing Director Kenichiro Hibi At present, the entire Bravia range contributes about 35% to Sony India sales. Hibi said Sony India is aiming to sell 13 lakh television sets in the current fiscal compared with 11 lakh sold in previous financial year. It imports all its television from Malaysia for Indian market. Meanwhile, the company has increased its marketing budget by 66% to Rs 250 crore in 2013-14 from Rs 150 crore a year ago. The company will add 1,000 more sales channel counters this year to its distribution network of 6000 sales counters. “We have to utilise the distributors to reach smaller towns. Our directions are to go deeper to reach those tier-II markets,” he added. India currently contributes just about 10% to Sony’s global revenue. Its top three markets are US, China and Japan. Hibi said Sony will not increase prices of its products immediately even if it is feeling the pinch of the rupee depreciation. “We will not take any decision immediately. We will wait for some time,” he added. Its Korean competitor LG Electronics on Monday has raised prices of consumer durable products by about 3-5% across categories.
Posted on: Tue, 18 Jun 2013 16:51:39 +0000
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