Success breeds success, says Bruce MacDonald, CEO of Imagine Canada, a national charitable organization that supports charities, about the increased frequency of checkout campaigns. Pressure at the cash register helps to: (1) Generate revenue for charities. (2) Raise brand awareness for both charities and retailers (3) Increase employee engagement. Successful campaigns put the charity front and centre, MacDonald says. Smart companies have “skin in the game,” which means they match donations or add a share of their revenues to what the customer gives.
Posted on: Tue, 04 Nov 2014 13:45:00 +0000
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