Sweet Georgia Brown! Herschend Family Entertainment New Owners of World Famous Harlem Globetrotters (courtesy of Amusement Today) Herschend Family Entertainment Corporation (HFE) announced on October 1 it acquired Harlem Globetrotters International, Inc. (HGI) from Shamrock Capital Advisors. Effective immediately, HGI is a wholly owned subsidiary of HFE. HFE is the largest family-owned themed attractions company in the U.S., owning and operating 26 properties throughout the country, including theme parks, aquariums, hospitality businesses and tours. A complement to HFE’s family-friendly portfolio of businesses, this acquisition marks an expansion for the company into new media, audiences and markets. HGI brings to HFE a hugely popular and relevant brand that has seen a resurgence in the past five years, growing from a live event touring company into a full-fledged global entertainment brand. The Globetrotters perform over 400 live events worldwide annually, reaching over three million fans in more than 30 countries. Last year, HGI produced all-time highs in live-event revenue, sponsorship partnerships, merchandise sales and media impressions, all while building a top-notch online community and introducing its star players to a new generation of fans. “For nearly nine decades, the Harlem Globetrotters have had a rich tradition of creating family memories through sports and entertainment. The team is coming off its best touring year ever, and this acquisition helps HFE diversify into a new but complementary business,” said Joel Manby, HFE’s president and CEO, in making the announcement. “Becoming the new owners of this legendary team is a natural step as HFE continues to develop wholesome, immersive entertainment that parents can trust -- entertainment that brings families closer together.”
Posted on: Thu, 03 Oct 2013 05:22:20 +0000
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