TESCO, the giant retailer, have failed in an attempt to register the trade mark CLUBCARD in the United Kingdom for its customer loyalty scheme despite using the trade mark since 1995. I think Tesco were pushing it, that word is certainly descriptive and reasonably required for use by other traders in relation to customer loyalty schemes. There are limits to what you can register as a trade mark......
Posted on: Wed, 13 Aug 2014 06:19:23 +0000