TRANSIT ADVERTISING Advertising is a tool of marketing where a product or service is introduced to the public through different media with the sole aim of increasing the sales or popularizing it. Transit advertising is the mounting of advertising material (Branding) on a mobile medium with view of reaching a wide audience in different market areas. This is so effective as compared to other mediums like billboards which are static. These sites include the following:- 1. Exterior Side Panel - Advertising on the sides of a bus is a popular way to reach pedestrians on the sidewalk and other vehicles in traffic. Side panel adverts are great at attracting the attention of potential customers especially at the bus stops or on the road. With an eye catching advert, you will be able to maximize your customer base and reap huge returns. 2. Exterior Rear Side (Back Branding) - A well designed advert mounted at the back of the bus is clearly visible to the vehicles following the bus or pedestrians on the sidewalk. Even people sitting in cars are able to see these adverts on the rear hence giving a lot of reading time and impact for all vehicles following the bus. 3. Full Wrap (Whole bus Branding) - these option gives you all three exterior sides of the bus to display your advertising message. The advert is wrapped all over the bus using vinyl or by one vision. This really displays your advertising message to non selective audience in a wide variety of areas. This is a moving billboard with a much larger audience and costs less than a billboard. 4. Interior Advertising - When sitting in a bus, it is easy to get bored and start reading signs around you. The adverts inside transit buses are ideal marketing opportunity for business. The adverts are placed at highly visible and strategic places providing our clients and customers a mental stimulant that is effective. 5. Audio Advertising - These are audio adverts loaded onto tamper proof memory cards and displayed in the screens mounted in First Bus Management. The cards are programmed to loop your advert at least six times every hour. The advert is aired ninety times in a minimum of fifteen hours of bus operation per day. . For more details, call our Marketing Department on Telephone 03367483500 Zaheer Dilawar 03367483500 firstbus.pk zdilawer@gmail Zaheer Dilawar 03367483500 firstbus.pk zdilawer@gmail
Posted on: Wed, 04 Sep 2013 05:28:49 +0000
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