Tendência: reality show em tempo real via redes sociais Um - TopicsExpress

Tendência: reality show em tempo real via redes sociais Um reality show exibido nas redes sociais que retrata a vida de nove jovens. Essa é a aposta da AT&T, BBDO e The Chernin Group. A @SummerBreak ficará no ar neste meio de ano, durante o verão americano, e será uma série com transmissão somente nas redes sociais - Twitter, Tumblr, Instagram e YouTube. O conteúdo se desdobrará por meio de tweets, fotos e vídeos. Os personagens são pessoas reais que irão compartilhar suas experiências em tempo real por todos os canais sociais, contando histórias usando seus próprios modos e pontos de vista. O Twitter será o ponto de contato principal do programa, onde serão lançados os episódios-tweets diariamente, seguidos de webisodes semanais no YouTube. Fonte: Proxxima

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