Term: Merchandising - - TopicsExpress

Term: Merchandising - globaladvisors.biz/bnselect/20141101/term-merchandising/ DEFINITION OF MERCHANDISING Merchandising is any act of promoting goods or services for retail sale, from setting prices and determining quantities, to marketing strategies, display design, and discount offers. INVESTOPEDIA EXPLAINS MERCHANDISING Merchandising cycles are culture-specific and climate-specific. In every country, they incorporate important seasonal holidays, school schedules, and seasonal weather. In marketing, merchandising is defined more narrowly — as a practice of using one product (or image, or brand) to sell another, such as when images from Walt Disney Co. (DIS) films are used to sell childrens apparel, for example.

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