Thanks to adidas, the traditional press conference is no more. - TopicsExpress



          

Thanks to adidas, the traditional press conference is no more. Throughout the tournament ‘The Dugout’, a series of exclusive and interactive shows featuring star names including Brazilian trio Kaka, Cafu and Lucas Moura will be broadcast live from Rio on YouTube. For the first time ever, football fans from around the world will be able to get involved by submitting questions for guests on adidas social platforms, heralding the new age of the virtual press conference. On the couch today, Spanish hero Fernando Hierro and French World Cup winner Patrick Viera!
Posted on: Fri, 13 Jun 2014 03:02:09 +0000

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