That’s why I’m proposing what is sure to be an unpopular alternative to the #icebucketchallenge. It’s called the no ice bucket challenge, and it works like this: Do not fetch a bucket, fill it with ice, or dump it on your head. Do not film yourself or post anything on social media. Just donate the damn money, whether to the ALS Association or to some other charity of your choice. And if it’s an organization you really believe in, feel free to politely encourage your friends and family to do the same. Congratulations! Not only have you contributed to a good cause, but you’ve done your part for the environment by conserving the energy and fresh water required to make and transport large bags of ice. slate/blogs/future_tense/2014/08/12/icebucketchallenge_you_don_t_need_an_ice_bucket_to_donate_to_als_research.html
Posted on: Wed, 20 Aug 2014 05:50:16 +0000
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