The BAFTA awards last night were a glittering affair, with stars receiving their well-deserved accolades, and mostly mumbling a few words of thanks. For me, the star of the night was the host, Stephen Fry, who managed the evening with style, panache and humour. None of that was accidental, but required a great deal of preparation, rehearsal and discussions with the organisers. The MC of an awards ceremony or a conference is a critical role. Its far more than reading out the introductions. As well as preparation, it requires a calm demeanour, the ability to fill time, respect for everyone in the audience and on stage, and keeping the focus away from themselves, and on those being celebrated. Those of us in the PSA who have specialised in this kind of work for many years, including the excellent Graham Davies, Jeremy Nicholas and Jeremy Jacobs, know that being the host requires at least as much, if not more work than delivering a great keynote. When I host the UK Blog awards in April, I hope I do at least half as good a job as Mr Fry.
Posted on: Mon, 17 Feb 2014 08:53:46 +0000
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