The Carefree ‘Keep it Real’ campaign initially made us blush. A lot. But after reading through these scripts, we realised they had a great message for young women, which really pushed the envelope on breaking the taboo surrounding the discussion about their periods. We wanted to be a part of this campaign, not just because of the important message, but because they did so whilst making us laugh. These hilarious script’s plus fantastic visuals and great performances created some outrageously entertaining and deeply informative content, in a language its market can relate to.
Posted on: Tue, 09 Dec 2014 06:18:47 +0000
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