The Facts: Women are earning, spending, and influencing spending - TopicsExpress

The Facts: Women are earning, spending, and influencing spending at a greater rate than ever before • 85% of all brand purchases are made by women • Women are three times as likely to learn about a new product from another woman • Women are the largest, fastest-growing market in the world • Women are more inclined to long-term brand relationships • Every marketing dollar invested acquiring women customer’s results in a higher overall retention rate • Marketing to women delivers a better return on your marketing dollar through higher customer acquisition and greater customer retention.

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