The Living Room. When I was at Microsoft, many of us talked about the living room and how we could own the living room. We would talk about 10 foot user experiences versus the 2 foot experience versus the 6 inches experience. We created products like Windows Media Center, XBOX (eventually Xbox 360, Xbox One), purchased WebTV. The other day I was sitting in the living room in our Prague house and was watching everyone. The living room is has been owned. Everyone seems to be watching TV (Apple TV in our case) and at the same time playing with their iPhones, iPads and MacBook Air devices. In one case, I had to pause the TV show to watch a YouTube video about a flying penis in Russia. Everyone is constantly multitasking and being entertained all at the same time. There is still family time in one room, but everyone engages in multiple forms of entertainment. The living is owned by the device. On a side note, second screen television is dead and never existed. I always thought it was a silly idea. When I was in Atlanta listening to Turner pitching me on why second screen was the future, I laughed. I told them nobody cares. Dont fool yourself that a tweet during the Oscars is a second screen experience. It isnt. It is an experience where people arent paying direct attention to what you are showing, but a peripheral view of your content. They will then see something interesting, then use a social network or something to talk about it. Nobody wants to watch Game of Thrones and hold a Game of Thrones app on their lap with an iPad. In about 10 seconds that user is on Facebook, reading a piece of e-mail or playing Threes (or Candy Crush). The future of the living room is still the cable signal. It is the occasional watching of AppleTV or Netflix or Hulu. Cable isnt dying. What it is, is being multitasked.
Posted on: Thu, 06 Mar 2014 09:28:42 +0000
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