The Rise Of The Personal Brand - What Your Business Needs To Know! - TopicsExpress

The Rise Of The Personal Brand - What Your Business Needs To Know! by Heather Townsend, Excedia Group (Published in Brand Quarterly) The start of the personal branding movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous article. In this article Heather … ow.ly/2yD5CJ

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