The Twitter account of the Red Cross is one of the most popular in - TopicsExpress

The Twitter account of the Red Cross is one of the most popular in Kenya. Actually, its the 20th Kenyan profile by a number of followers, according to website Socialbakers. And its proven to be a powerful tool to organize rescues, such as during the terrorist attack at Westgate mall this past September in Nairobi. Heres an interesting article on how their social media manger works behind the scenes. Why do you think an #emergency account is attractive to social media users?

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