The changing dynamics of the relationship between advertisers and their agencies brings forward an interesting challenge in the media world. From his professional experience, and attendance at the International Advertising Association IAA World Congress last week in Beijing, GroupM Chief Digital Officer Rob Norman provides insight into relationship management via his latest LinkedIn Influencer post: https://linkedin/today/post/article/20140513145857-2605695-advertisers-and-their-agencies-time-for-a-new-commercial-detente?published=t
Posted on: Tue, 13 May 2014 19:00:00 +0000
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