The goal of every dental practice is to provide excellent treatment while being highly productive. But would we rather want our patients to feel like they are being “helped” or “sold?” We have always disliked the term “selling dentistry.” Not only does it sound kind of sleazy, it puts everyone in the mindset of being salespeople, not caring professionals. (Salespeople CAN be caring professionals, but not if their only goal is to sell, sell, sell!!) Not only that, when you get your patients to say “yes” out of trust and not out of being sold, your production will increase! Next time you make a diagnosis, before you present the actual treatment, try this. Look the patient in the eye and in a calm professional manner say: “I know what the problem is, and I can help you.” It’s one of the most powerful phrases in dentistry and life!! Try it – you’ll like it! So will your patients AND your bottom line!
Posted on: Thu, 15 May 2014 18:48:13 +0000
Trending Topics
Recently Viewed Topics
© 2015