The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why youre not funny and more, its This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on the changes, newsworthy items and content that might be useful in their jobs.If you have additional links, sources or ideas that might be helpful, Id encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.IndustryThe Heartbleed bug is the largest encryption flaw ever to hit the web. Sites from Google to Yahoo, Facebook to Tumblr, Dropbox to GoDaddy and more have been affected. The Heartbleed Hit List is the most comprehensive and up to date directory of which sites require your attention. (Mashable) Additionally, you can find out how and why to change your passwords today. (WSJ Live)The goals of PR and SEO are becoming intertwined - awareness, attention and trust. (SHIFT Communications) The marketing automation race continues as IBM buys Silverpop. With more marketers spending dollars on IT and the collaboration between CMOs and CIOs, its a smart move. Compare to the Oracle acquisition of Eloqua and the Salesforce acquisition of ExactTarget last year. (GigaOm) The PlatformsFacebookIn an effort to force adoption of its Messenger and Paper apps, Facebook is removing chat from its native app. (TechCrunch) Following the popularity of the anonymish apps Secret and Whisper, Facebook is exploring anonymity features. So its not a surprise that some would ask: will facebook buy Secret? (re/code and Fortune) Once again, new privacy settings are looming for Facebook. Expect the updates to clarify the difference between public and friends, to give users the ability to change the privacy settings on old cover photos, and a pop-up for those who havent changed their privacy settings in a while. (Washington Post) Facebook is making its right-hand side ads look more like posts in the main section of the News Feed. (All Facebook) TwitterTwitter is rolling out a redesign that makes it look more like Facebook. This is most likely in an attempt to address slow growth and bolster ad revenues. (AdWeek) Facebook succeeded in generating revenue through in-app purchases; now Twitter is planning to to the same. (re/code) All that hype over social TV may be a little premature; Nielsen surveyed Americans and discovered that 8 out of 10 did not use social media while watching TV. (AllTwitter) In an effort to keep people from leaving their employers, LinkedIn is now offering service that identifies job openings within users companies. (WSJ Digits)Measurement / Metrics / Big DataAs our methods of sharing and communicating change, so do the ways we need to measure our storytelling abilities. Here are 10 charts that are changing the way we measure content. (Contently) The real challenge is recognizing that using big data and analytics to better solve problems and/or make decisions obscures the organizational reality that new analytics often requires new behaviors. And thus, this is why our analytics are failing us.More data ≠ better measurementLegal / HRThe FTC now requires disclosure from consumers when theyre participating in online giveaways and contests (Internet Retailer) Amid claims that it buried positive reviews when companies refused to buy advertising on its site, Yelp is now being subpoenaed by the FTC. (Fast Company)ContentHumor can play a powerful role in your content strategy. Unfortunately, heres why youre not funny. (Fast Company) Speaking of which: stuck for an idea? Have a go at the Content Idea Generator. Essential Reading/Watching/ListeningWhen Ezra Klein left the Washington Post, he vowed to remake journalism. His new venture, Vox, is doing that through a combination of journalism and technology. (New York Times)Finally, well leave you with HootSuites social version of The Game of Thrones intro: Image credit: Geert Orye (Flickr)--
Posted on: Thu, 24 Apr 2014 13:01:19 +0000
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