The result of effective marketing is always better business results. Marketing is often the most noteworthy differentiator between good and great companies. Positive revenue and ROI are the consequence of great marketing. There are “four C’s” which describe the pillars of great marketing today and must be baked into a marketing approach and marketing department in order to achieve significance. Customer-Centric. In our customer-driven economy, customer engagement is the most critical, elusive and valuable asset to a business. Curious. Real-time, iterative learning to stay current with warp-speed trends and developments is a must-have. Communicative. Commitment to communicate and establish clarity can make or break marketing. Connected. Building bridges, networks and cultivating relationships is a cornerstone of marketing survival. More on each of these four C’s in our upcoming posts.
Posted on: Sat, 21 Sep 2013 12:18:18 +0000
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