The secret to endless referrals is to do a great job. Under promise and over deliver, then make it easy for your past clients to remember you and to find your contact information. Thats why so many car dealerships provide personalized key chains with the keys when they deliver a new car. If the customer is asked Where did you get the new car? Providing the answer and giving a referral is simple to do. Everything they need to know is with their keys. People keep key chains for years, often for the life of the car. They see the key chain every day. They never loose contact with the seller. For the car dealer, a few dollars invested at the time of sale can bring them endless referrals, especially if the key chain is remarkable. The funny thing is this method of creating endless referrals will work for Real Estate agents, Dentists, Lawyers, all kinds of businesses. The problem is, because it takes time to produce rewards, many business people neglect the opportunity for long term referrals. If you want to enjoy the fruits of a garden you need to plant the seeds, then water and protect them. The same thing with relationships. The referrals you receive will be the fruits of your efforts.
Posted on: Thu, 24 Jul 2014 15:02:46 +0000
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