The whole of advertising is based on the ludicrous idea that if you buy certain goods your life will be better, that if you imitate celebrities you stand a better chance of being a celebrity, that if you fail to imitate the stars like everyone else then you will be shunned and regarded as a freak. In other words, if you don’t imitate what THEY want you to imitate (by paying a premium for it) then you are a failure and a loser. And billions of people across the globe fall for this garbage, the simplest form of ancient magic imaginable. Wake up! If imitative magic didn’t work – i.e. getting ordinary people to imitate their heroes, there would be no advertising industry, no capitalism, and no celebrity culture. So, imitative magic is the basis of the modern world!!!!!!!!!!!!!! Capitalism is an economic system based on Mimetic Magic. Whereas Buddhism defines desire as the source of suffering, capitalism is dedicated to the creation of fake desire i.e. to manipulate you into buying things you don’t need. In this sense, capitalism produces nothing but suffering. It tantalises you with images of perfection i.e. it puts you in a hell of desire, and then it offers you the possibility of instant salvation. All you have to do is buy the product advertised and your desire will be satisfied there and then. Hell, they’ll even give you credit so that there are no obstacles whatsoever in your path. Who wouldnt want to plunge themselves into debt providing they can wear the same things as their gods? Has there ever been a more cynical and abusive system? Capitalism is nothing but psychological warfare waged day in and day out against the people. Its purpose is to make you hunger for what they want to sell you. Your appetite can only be assuaged by buying it. Hell is not having the object; heaven is when you do. And the objects are promoted via the endorsement of human gods – celebrities – whom we must all worship and imitate. Such a simple, and even crude, system. Yet so stunningly effective. Like magic, in fact.
Posted on: Wed, 05 Mar 2014 10:22:51 +0000