There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. Our McKinsey on Marketing & Sales experts offer five questions to measure it and three simple steps for using of data to make better decisions and maximize MROI. Whats your companys MROI? Tell us about the considerations for your organizations advanced marketing analytics here and on Twitter with the hashtag #McKDigital.
Posted on: Fri, 20 Jun 2014 19:12:42 +0000
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