This Senator Theatre, in Chico, California, serves the extended community as a multi-purpose entertainment venue hosting a varied slate of live music concerts, unique film screenings & other special events. The Chico Senator responded in an innovative manner to the seismic shifts in film exhibition. First-run film attendance continues to erode precipitously at historic, community-based theatres, nationwide, as reported by The National Association of Theatre Owners at their annual convention in Las Vegas. First-run film attendance at Americas historic theatre venues has been in steady steep decline for over a decade, including The Castro in SF & The Music Box in Chicago. The pronounced demographic shift towards the regional draw mega-plex experience is a virulent trend also impacting historic first-run only venues like the publicly funded, Senator Theatre multi-plex expansion project in Baltimore City. Exacerbating the already insufficient attendance figures The Senator in Baltimore has been posting since its grand reopening over 6 months ago will soon be a new Cinemark 15-screen, luxury-plex under construction. The new Cinemark prototype features the latest in state-of-the-art laser cinema technology, set to open later this year only 2.5 miles up the road. So then what happens?
Posted on: Wed, 26 Mar 2014 13:15:06 +0000
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