This year it cost OEMs an unprecedented $4 Million per thirty-second spot during the big game. While many talked about the instant lift in search and traffic for the OEM’s, dealers that take action quickly also have quite a bit to gain. Most of the ads during the Super Bowl focus on generating awareness for a product. Many of the ads served to talk about a certain technology or feature (like Ford’s #almostdouble Ford Fusion Campaign) or unveil a new model (like Maserati’s New Ghibli). The first thing a viewer is going to do, and the intent of these advertisements, is look for more information, or show interest. Whether it’s instantly, the day after, on the OEM site or a search engine, consumers are following up by asking questions and looking for more information.
Posted on: Mon, 03 Feb 2014 17:01:13 +0000
Trending Topics
Recently Viewed Topics
© 2015