Three Ways Houston Businesses Can Win at The Zero Moment Of - TopicsExpress

Three Ways Houston Businesses Can Win at The Zero Moment Of Truth Having a strong digital presence is essential to building that first impression and connection with the consumer. In 2012, Google coined the term Zero Moment of Truth (ZMOT) to describe this online decision-making journey. If you haven’t read Google’s Zero Moment of Truth, I highly recommend downloading the ebook here. hubs.ly/y0l4lm0

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