Tips for Twitter Twitter provides great branding, PR and networking opportunities for small businesses. Having a Twitter account will enable you to build relationships, develop credibility and trust, and grow your brand. It allows you to connect with other companies, marketing experts, industry experts, journalists and most importantly – your customers. Here are some tips and techniques for managing a successful Twitter account: 1. Tweet regularly: This shows you have an active, healthy profile and are consistently tuned into your customer’s world. Tweeting regularly will help you gain, retain, and communicate with your followers. By sharing quality content you will find your material getting retweeted while your followers increase their level of engagement with you. 2. Retweeting: By retweeting and commenting on content that is relevant to your business your followers will begin to see you as someone who cares and knows what is going on within your industry. This will help build your brand awareness as your customers come to view you as an expert in your field. 3. Use Visuals: Reports have shown that tweets including videos or images get up to three times a higher click rate than bare tweets. Using visuals therefore increases follower activity and can enable your profile to reach new users through favourites, retweets, and direct engagement. 4. Follow trends and use hashtags: By making a relevant connection with a trending topic to your brand and using hashtags, you are increasing the chances of driving traffic to your profile and your website. Hashtags act as a search engine driver on Twitter and therefore they give your tweet a much longer life cycle. Connecting with relevant trends also allows you the opportunity to show off your business’ witty, humorous, and innovative side to customers. 5. Offer discounts or special deals: By offering discounts or special deals, such as the next 50 people to retweet this will receive a coupon for 50% off, you are building customer trust and loyalty while simultaneously building brand awareness and generating sales. These types of tweets will also result in a surge of traffic to your profile and website, which will also help organically grow your SEO rankings with Google. 6. Connect with influencers: By connecting with influencers in your industry and/or customer’s interest areas you will be able to share leading edge information and network with the best in your field. 59% of journalists worldwide use Twitter as a source of news so by engaging with the media through Twitter you can gain PR and enhanced exposure on and offline. Submitted by Dungarvan Enterprise Centre dungarvanec
Posted on: Thu, 11 Dec 2014 12:07:43 +0000
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