Top takeaways: * Buzzfeed VP of growth & data says, ...most - TopicsExpress



          

Top takeaways: * Buzzfeed VP of growth & data says, ...most publishers probably aren’t paying enough attention to Pinterest as a potential traffic source. * Pins and clicks don’t always correspond * Buzzfeed stopped showing “Tweet” buttons to readers who come from Pinterest’s desktop site because they weren’t ever getting clicked on. Instead, it started using the space to enlarge the size of the Pinterest button — and saw the rate of shares double. * Pinterest is Buzzfeed’s second biggest source of social referrals, beating out runner-up Twitter. forbes/sites/jeffbercovici/2014/07/17/nailed-it-buzzfeed-cracks-the-pinterest-code/
Posted on: Sat, 19 Jul 2014 20:08:58 +0000

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