Tourism Policy Research Group Public Seminar Department of Marketing, Branding and Tourism Date: Wednesday 21st January, 2015 Time: 12.30pm (with lunch) Venue: Room C113, College Building, Hendon Campus, The Burroughs, London NW4 4BT The Tourism Policy Research Group (TPRG) invites you to this seminar to be delivered by Professor Noel B. Salazar, University of Leuven, Belgium. Tourism imaginaries: What’s in a name? Abstract: Tourism involves the human capacity to imagine or to enter into the imaginings of others. Stories, images and desires, running the gamut from essentialised, mythologised and exoticised fantasies of Otherness to more realistic frames of reference, often function as the motor setting tourism in motion. Marketers eagerly rely on them to represent and sell dreams of the world’s limitless destinations, activities, types of accommodation and peoples to discover and experience. Seductive images and discourses about peoples and places are so predominant that without them there probably would be little tourism, if any at all. In this presentation, I offer an in-depth anthropological analysis of tourism imaginaries. I discuss the multiple links between tourism and the human capacity to imagine, illustrating the overlapping but sometimes conflicting ways in which imaginaries drive tourists and tourism service providers alike. Short Bio: Noel B. Salazar is Research Professor of Anthropology at the University of Leuven, Belgium. He is author of Envisioning Eden: Mobilizing Imaginaries in Tourism and Beyond (2010, Berghahn) and of numerous peer-reviewed articles and book chapters on the anthropology of tourism. Dr. Salazar is currently President of the European Association of Social Anthropologists, Vice-President of the International Union of Anthropological and Ethnological Sciences and Chair of the IUAES Commission on the Anthropology of Tourism. He is a member of the editorial boards for Social Anthropology, Annals of Tourism Research, Journal of Sustainable Tourism, Journal of Heritage Tourism, International Journal of Tourism Anthropology, and AIBR – Revista de Antropología Iberoamericana. Dr. Salazar is also registered on UNESCO’s and UNWTO’s official roster of consultants, an expert member of the ICOMOS International Cultural Tourism Committee and the UNESCO-UNITWIN Network ‘Culture, Tourism and Development’. The seminar series are free and offer a unique opportunity to meet colleagues, share experiences and ideas, and network on various themes affecting tourism research and practice within and outside the UK. To book please contact Gulizar Karaca at [email protected], Programme Administrator Department for Marketing, Branding and Tourism.
Posted on: Tue, 20 Jan 2015 00:00:12 +0000
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