Traditional vs. Digital Marketing When was the last time you - TopicsExpress

Traditional vs. Digital Marketing When was the last time you looked at an ad in the newspaper? Rather, when was the last time you actually picked up a newspaper and read it? Today, more and more of us are looking to digital means to gain knowledge about products and services. Traditional methods of marketing are becoming less efficient as the rise of digital marketing continues to grow. Digital marketing has numerous benefits, perhaps the most obvious one is it being more cost effective than traditional marketing. It is also easier to reach a wide, yet specified target demographic with digital marketing. With this in mind, companies should take note of the vast potential digital marketing holds for their growth.

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