Trust in the ad marketplace is crucial, but an epidemic lack of transparency has led to disharmony and devaluation of the experience for all parties in the digital ecosystem — consumers, content providers, and marketers, writes Jason Knit, who heads up Online News Association. Clearly we got problems around data collection, and how it is used. I would say, he is letting Google off easily, even though it does pretty much the same thing. I am of the belief that we ought to have smarter legislators that who we have to understand the implications of all the data-related changes that are going around in the society. Nevertheless, I recommend you read this piece.
Posted on: Sat, 21 Jun 2014 15:53:41 +0000
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