Two weeks after the campaign broke, Gaana is the number one music app on the iOS and Android. On iOS it is the 3rd most popular app across categories. The video has 10 million hits and counting and the tv campaign hasnt even hit the airwaves properly yet. It was slated for media release during the India-Australia test series which got postponed due to Phil Hughes death (may his soul rest in peace). Once that is aired, well see the real numbers, which, by all accounts should be staggering. Never thought we had it in us to deliver a mass hit, but there you go! Credits: Music director: Amit Trivedi Singers: Benny Dayal and Anusha Mani Lyrics: Aman Sinha & Ozil Dalal Director: Sizil Srivastav Producers: Vaishakhi Mehta, Chahna Rupani, Roopak Saluja, Production House: Bang Bang productions Agency: M&C Saatchi February Account Management: Anjali Pasricha Nayar, Sanija Santiago, Pulkit Sharma Creative: Nirmal Pulickal, Percy Bharucha, Shikha John
Posted on: Mon, 01 Dec 2014 07:39:40 +0000
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