UK ad regulator gets volley of complaints about Sainsbury’s Christmas Great War epic.......... 240 at the last count, complaining that the ad (below) is, among other things, ‘disrespectful’ and ‘cynical.’ Which is worrying for Sainsbury’s because UK ad regulator the Advertising Standards Authority (ASA) has banned a number of ads in recent times after receiving just one complaint. But disrespectful (not a proper word I suspect, but it’s in the language) to whom? You wonder who’s making these complaints. Members of the public are quite entitled to complain about anything but you do rather suspect that this may be single-issue pressure groups who dislike war, big business, or anyone attaching a view on the former to the latter. In its own PR about the campaign Sainsbury’s might be criticised for not making more clear the fact that the chocolate bars in the film are to be sold through their stores, with the proceeds going to the Royal British Legion. Apparently, they’re selling like hot cakes. If the ASA bans this one the game’s up.
Posted on: Sat, 15 Nov 2014 15:06:51 +0000
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