UNPRECEDENTED: PEAK LEVERAGE LESSON For My Team: Hello everyone - Let me explain again why building OUR OWN database to advertise to on Facebook is soooooo worth it. We have had a much higher registration rate from the names of people we had to actually collect. IE: It was more difficult to do. MOST PEOPLE - will just do whats easy - and build the BIG & EASY database. Its right there - its obvious and it results in a huge number in the database to target with advertising. In my estimation - these entrepreneurs are all under a false illusion that this is awesome. Well -- Ill call it mildly awesome. :) It is great but its NOT playing at... The Peak of Awesomeness! Just like I say in my half-day training... If its easy for you to do - then its easy for your competitors to do - and you dont get an edge. We should always be looking for A Barrier To Entry - Something that is difficult - something that your competitors cant or wont do. The truth is - that doing it the easy way - like all your competitors are - isnt easy - because of all the competition. (IE: Everyone is doing it) If you will do what looks like the hard work - you will separate yourself from the herd - have an edge - and not be so constricted and concerned by competition. In other words - its the difficult work that makes your success as an entrepreneur ACTUALLY EASY! :) :) Admittedly you have to be able to recognise these opportunities. A big part of that is just watching your efforts closely (whatever it is you are focused on) and do this -- As you see something good or bad happen -- Stop and ask yourself... -- What does that mean? -- What can I see and learn from THAT? -- Could it be an opportunity? -- Proceed to check it out. Do NOT Think... -- Its to hard -- Weve got it handled. -- Well rely on the proven systems and simplicity of others. INSTEAD... -- Work to Find The Unwalked Path - THATs Where Theres PEAK Leverage! Be like a dog looking for a bone. WHERE is the leverage? Where is the advantage? Where is that thing we can do that others wont that will give us a result they wont be able to replicate? Facebook advertising is and will continue to become increasingly competitive. We are in early and so there is a great opportunity - as we are experiencing BUT - we want to be ahead of it getting more and more competitive. Taking The time - Doing this work - WILL FOREVER - put us ahead of the pack. I believe it will especially because once we implement this shift in how we do things -- we will watch it closely -- and continue repeat this... As you see something good or bad happen -- Stop and ask yourself... -- What does that mean? -- What can I see and learn from THAT? -- Could it be an opportunity? -- Proceed to check it out. Do NOT Think... -- Its to hard -- Weve got it handled. -- Well rely on the proven systems and simplicity of others. INSTEAD... -- Work to Find The Unwalked Path - THATs Where Theres PEAK Leverage! Be like a dog looking for a bone. WHERE is the leverage? Where is the advantage? Where is that thing we can do that others wont that will give us a result they wont be able to replicate? Remember: THERE ARE ALWAYS Outside-The-Box Opportunities -- so we can always go deeper by remaining In The These Questions. In this case - once we build this high-quality database (EXCLUSIVE TO US) - how long will we have for - FOREVER - and well be able to use it over and over again for my own business and for our clients. Yes there will be an upfront cost - in terms of time, focus and money BUT - It will make things SUPER EASY for us! :) :) :) If you feel you could use more PEAK LEVERAGE in your business - Please consider joining me here... bigbrandspeaking TRULY -- Getting The Speaking Thing Right = PEAK LEVERAGE
Posted on: Mon, 21 Apr 2014 23:16:35 +0000
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