Unfortunately, nine times out of ten, the interests of profit blatantly conflict with the interests of people and planet, at least according to any reasonable calculation. What would happen to your companys bottom line if it switched over to a green electricity supplier at twice the cost? What would happen if it insisted on using only fair trade products – throughout the supply chain? Were not talking about cosmetic changes like recycled paper in the copiers or bike racks in the parking lot. By appealing to the business case for sustainability, we limit green practices to the very narrow subset that involve little cost, little risk, and little disruption to business as usual. Such arguments also have a further, pernicious effect: they imply that the right basis for making ecologically-sensitive decisions is according to what makes business sense. By saying, Go green because youll make more profit, they affirm that profit is the right motive.
Posted on: Thu, 09 Jan 2014 17:10:01 +0000
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