Unspun Consulting Group, Indias First Research-led Marketing Consulting Firm Acquires Funding BANGALORE: Unspun Consulting Group, one of Indias first research-led, marketing and business consulting firm, raises 250k USD from angel investors. The funding acquired by angel investors, will primarily benefit the idea of developing a proprietary market discovery tool to aid start-ups and SMBs make smarter business decisions. This first round of funding will also contribute to the infrastructure development of the organization and creation of marketing modules in due course. Started in early 2013, Unspun is a Bangalore-based market research and business-consulting firm, working with clients including Vakil Housing, Enlightiks and ChargeBee, and an investor ecosystem that includes Blume Ventures and Accel to help their portfolio take on the marketing challenges. Unspuns current services range from core marketing consultancy to execution of communications campaign. The market discovery tool will enable Unspun define and validate new marketing verticals, recommend customer types and marketing channels that companies should adopt. This funding is a gesture of the confidence our investors have in the teams capability to take market research and consultancy higher by a few notches, said the Founder and Director, Dr. Som Singh. She added, We aim to add more dimension and perspective to marketing consultancy by creating research models that address market gaps and demonstrate what integrated marketing for start-ups should encompass. The funding will be instrumental in developing further application based marketing models. Currently, Unspun comprises of a team of experts with an average of 10+ years of specializing across market research, web and social media, PR and content. In an era where online presence and persona are crucial deciding factors about the brand outreach, a market research tool can help dissect the market closely and help one make smarter and real-time business decisions without incurring major costs.
Posted on: Wed, 19 Mar 2014 07:41:23 +0000
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