Urbis Australia surveyed 2020 male and female Australians aged between 18 and 80. The results show that our perceptions of the terms 'old' and 'elderly' move to older age-groups the older we get - that the younger people are, the younger they perceive the age threshold of 'old' and 'elderly' to be. It finds that the concept of 'ageing' carries predominantly negative connotations and many Australians believe in a number of stereotypes about older people. People aged 18-24 are most likely to see them as 'sick', 'having difficulty learning complex tasks or new things' and 'not caring about their appearances'. Perhaps most surprisingly, it finds that an astonishing 61 per cent of Australians feel the portrayal of older people in the media is 'unfair' and 47 per cent feel the same way about their portrayal in advertising. Older people in the media are most often portrayed as frail, weak, victims or in poor health and the most common words used in relation to them in the media are forgetful, slow, frail, vulnerable, burden, grump or sick. Read more: smh.au/comment/being-old-is-not-wearisome-it-is-being-stereotyped-20130620-2olpq.html#ixzz2WvKokmrQ
Posted on: Sat, 22 Jun 2013 06:28:47 +0000
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