Vietnam coffee brewing market is tough for foreign investors. Few - TopicsExpress

Vietnam coffee brewing market is tough for foreign investors. Few customers came to Starbucks second store opening. Starbucks may fall into the same path with Gloria Jean’s Coffee, Highlands, and The Coffee Bean & Tea Leaf in Vietnam. These foreign firms compete on *customer service*, with mid to high price segment, normal shop design, and coffee taste may not completely match references of Vietnamese (to keep homogenous with the chain). On the other hand, Vietnamese local coffee shops compete on *unique shop design*, better taste preferred by Vietnamese, similar good services, and cheaper prices

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